Category design - Story maker
Account based marketing.
About Mark Donnigan
I design and execute marketing programs that produce real business results for early and growth-stage technology and disruptive innovation companies. By applying first-principles thinking and an integrated approach, I always deliver for the companies that I work for.
I have a mastery of category design and I know how to succeed in today’s winner takes all market. I am well versed in SaaS, licensing, software, wholesale, and retail sales business models. I build nimble, carefully crafted marketing teams that routinely outperform larger organizations.
I help disruptive innovation startup companies launch products and open new markets so that they can go further faster and scale sustainably. I am a go-to-market strategist, consultant, and senior executive, who operates as a virtual marketing leader supporting the CEO and founding team.
I work as an independent consultant. I have verifiable success leading and developing marketing strategies, and their execution. I bring a holistic business perspective as a highly experienced head of marketing with extensive sales management experience. This allows me to work in alignment with the CEO and founders to ensure the highest level of business success is achieved.
I have extensive startup and growth stage company experience gained over more than 20 years leading the full marketing life cycle including demand generation, brand leadership, PR, digital, content marketing, events, and SDR/BDR leadership.
I have led sales teams as large as 25 consisting of sellers and marketers producing $29 million per year. I’ve managed channel partners and distributed teams, and carried budget responsibility for sales development and marketing of $3 million annually. As a result of my leadership, and the teams I’ve been honored to work alongside, I’ve driven more than $500 million in revenue and shareholder value for the companies that I’ve worked with.
Why Companies Work with Mark Donnigan
I am unique among marketing leaders having scaled into the marketing function through sales management. This gives me the distinct perspective of looking at the marketing function always with a revenue lens.
I am a first-principles thinker and I operate equally well in an analytical and creative capacity as a business builder, value creator, and market maker. I'm collaborative and always operate with a growth mindset.
I bring a proven ability to quickly and accurately assess markets and ecosystems so that I can deliver the strategic plan needed to build the category and meet the business objectives of the company.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.
As Managing Director, SPTG Media Group at Cisco, I have the opportunity to interact with many of the industry’s best and brightest, and I am pleased to say that Mark is among this elite group. I find him to possess a high degree of domain expertise in the area of consumer entertainment services and the ecosystem these companies operate within. Mark has a strong business mind while possessing the technical understanding required for success.
I have worked with Mark professionally and personally on numerous projects. Mark is on top of trends in technology and business, and he can see the future, but more importantly, he always connects his observations to real business opportunities. It’s rare to meet someone who can balance a highly creative sense of marketing, with a superior business and technology aptitude, but Mark is that individual. He’s creative, he’s driven, he’s compassionate and he is a leader.
More than 20 Years
I am a sales and marketing leader with a proven track record of producing results for early and growth-stage companies.