Virtual CMO for Startups
Category design - Product story
Account Based Marketing
Launch
Build
Scale
About Mark Donnigan
As a Virtual CMO, I design and execute go-to-market and marketing programs that produce real business results for growth-stage technology companies.
You are a good fit to work with me if you are a technical founder with a tremendous growth opportunity. But, the high level of attention you placed on engineering your product, has not led to the revenue results you expected.
Therefore, you need a go-to-market and startup marketing consultant who can develop, execute, and operate a proven plan to get the business results you want.
Through my revenue-centered go-to-market framework, I help founding teams execute marketing and sales plans to reach the full potential of their opportunity.
I help disruptive innovation startup companies launch products and open new markets so that they can go further faster and scale sustainably. I am a go-to-market consultant and senior executive, who operates as a virtual executive marketing and business leader to support the CEO and founding team. The ideal phase for me to engage is when your company has grown to $10 million in ARR and you are ready to invest in accelerating growth.
I work as an embedded executive consultant to your company. With verifiable success leading and developing marketing and go-to-market strategy and teams, I bring a holistic revenue-first business perspective based on my extensive B2B sales management experience. This allows me to work directly with the CEO or founders to ensure the highest level of business success is achieved.
I am a startup marketing consultant with experience gained over 20 years leading the full marketing life cycle including category design, category creation, demand generation, branding, PR, digital marketing, content marketing, and events for B2B companies.
I am a go-to-market engineer having a unique mix of sales and marketing acumen. I’ve led go-to-market teams comprising 25 sellers and marketers producing $29 million in annual revenue. I have built and managed channel partners and independent sales rep teams, managing a development and marketing budget of $3 million per year. As a result of this, revenue driven by me and my teams has exceeded more than $500 million across my clients and the companies I’ve worked with.
How I Think About B2B Marketing
How I Work With Companies
Revenue Focused
I am unique among marketing consultants, having scaled into the marketing function through sales management. This gives me the distinct perspective of always looking at the marketing function through a revenue lens. I do not separate the marketing job from go-to-market as some with traditional training do.
Strategic Thinker
I am a first-principles thinker and I operate in both an analytical and creative capacity as a business builder and value creator. I'm business-minded, collaborative, and always operate with a growth mindset. I believe executive relationships are critical to fostering a team's success.
Problem Solver
I bring an ability to quickly and accurately assess markets and ecosystems so that I can deliver the strategy and execution plans required to build the category, grow the market, and meet the business objectives. I've found startups that don't move quickly die, but those that don't move smartly, die faster.
Business Builder + Chief Marketing Officer
I am a sales and marketing leader with a proven track record of producing results for early and growth-stage companies as a Virtual CMO, and go-to-market business consultant.
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Testimonials
During the two years Mark worked with Visionular, we experienced business expansion and growth in the global market. He demonstrated in-depth strategic ability and practical execution in product marketing and business development. Mark is well connected in the industry. He proactively introduced many resources to our team, including several key customers and talented candidates based on his extensive network. Mark has a special ability to bring together the required sales and marketing components for building an early-stage company and connecting them to the video streaming and technology ecosystem.
Mark is so well anchored in the video streaming and technology ecosystem that when we needed help to refine our key marketing messages, I knew precisely who to call. He has total command of the video streaming ecosystem and understands what’s needed to move a market. Mark came in and helped us to rethink and reshape how we were positioning our products relative to the core markets we were attacking.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.
