Virtual CMO for Startups
Category design - Product story
Account Based Marketing
Launch
Build
Scale
About Me - Mark Donnigan
I design and execute go-to-market and marketing programs that produce real business results for growth-stage technology companies.
You are a good fit to work with me if you are a technical founder, and you have a tremendous opportunity for growth. But, the high level of attention you placed on engineering your product, has not led to the revenue results you expected.
Therefore, you need a go-to-market and startup marketing consultant who can develop, execute, and run a proven plan to get the business results you want.
Through my revenue-centered go-to-market framework, I help founding teams execute on marketing and sales plans to reach the full potential of their opportunity.
I help disruptive innovation startup companies launch products and open new markets so that they can go further faster and scale sustainably. I am a go-to-market consultant and senior executive, who operates as a virtual executive leader (CMO) to support the CEO and founding team. The ideal phase for me to engage is when your company has grown to $10 million in ARR and you are looking to accelerate the progress.
I work as an embedded consultant to your company. With verifiable success leading and developing marketing and go-to-market strategy and teams, I bring a holistic business perspective based on my extensive B2B sales management experience. This allows me to work directly with the CEO or founders to ensure the highest level of business success is achieved.
I am a startup marketing consultant with experience gained over 20 years leading the full marketing life cycle including category design, category creation, demand generation, branding, PR, digital marketing, content marketing, and events for B2B companies.
I am a go-to-market engineer having a unique mix of sales and marketing acumen. I’ve led go-to-market teams comprising 25 sellers and marketers producing $29 million in annual revenue. I have built and managed channel partners and independent sales rep teams, managing a development and marketing budget of $3 million per year. As a result of this, revenue driven by me and my teams has exceeded more than $500 million across my clients and the companies I’ve worked with.
Mark's Recent Business & Marketing Interviews
How I Work With Companies
Revenue Focused
I am unique among marketing consultants having scaled into the marketing function through sales management. This gives me the distinct perspective of looking at the marketing function always with a revenue lens. I do not separate the marketing job from go-to-market as some with traditional training do.
Strategic Thinker
I am a first-principles thinker and I operate in both an analytical and creative capacity as a business builder and value creator. I'm business-minded, collaborative, and always operate with a growth mindset. I believe executive relationships are critical to fostering a team's success.
Problem Solver
I bring an ability to quickly and accurately assess markets and ecosystems so that I can deliver the strategy and execution plans required to build the category, grow the market, and meet the business objectives. I've found startups that don't move quickly die, but those that don't move smartly, die faster.
Testimonials for Mark Donnigan
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.
As Managing Director, SPTG Media Group at Cisco, I have the opportunity to interact with many of the industry’s best and brightest, and I am pleased to say that Mark is among this elite group. I find him to possess a high degree of domain expertise in the area of consumer entertainment services and the ecosystem these companies operate within. Mark has a strong business mind while possessing the technical understanding required for success.
I have worked with Mark professionally and personally on numerous projects. Mark is on top of trends in technology and business, and he can see the future, but more importantly, he always connects his observations to real business opportunities. It’s rare to meet someone who can balance a highly creative sense of marketing, with a superior business and technology aptitude, but Mark is that individual. He’s creative, he’s driven, he’s compassionate and he is a leader.
Business Builder + Chief Marketing Officer
I am a sales and marketing leader with a proven track record of producing results for early and growth-stage companies as a startup marketing and business consultant.