Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.