A Short Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.