About

MARK DONNIGAN

Virtual CMO & Tech Company Builder

I architect go-to-market strategies that drive real business outcomes for disruptive startups.

With over 20 years of experience as a transformative B2B and enterprise marketing and business leader, I have gained extensive expertise in driving demand, brand development, and strategy for companies backed by top Silicon Valley VCs. 

I’ve led high-performing teams in lockstep with sales, product, operations, and finance to surpass their business and revenue goals. As a systems thinker who values teamwork, I have a proven track record of success in developing and executing effective marketing tactics that drive revenue and market activation.

To help startups fast-track their growth, I spearhead Marketing Pods. These are compact B2B marketing teams that bridge strategic vision with effective execution.

Marketing Pods are ideal for B2B SaaS, software, or platform companies with substantial ACV and lengthy sales cycles of two to three quarters or more. They provide a cost-effective, scalable solution to boost revenue without the overhead of building and maintaining an entire in-house marketing team. These agile, cross-functional Pods utilize advanced, multi-channel marketing strategies integrating digital, content, product, and demand generation. They accelerate lead nurturing and sales processes through an unrelenting focus on delivering measurable impact.

If you’re launching a metaverse or streaming video tech platform, but lack specialized marketing expertise, a vCMO-led Marketing Pod can help audit your current initiatives and identify gaps to enhance your brand positioning, digital marketing, content engine, and lead nurturing tactics. We’ll then revitalize your GTM execution plan and leverage deep market intelligence to prime your disruptive offering for growth. This ensures your product stands out in a competitive market.

With my guidance,

you can:

Develop your market category to position your unique value

Deliver high-impact marketing strategy to reach revenue goals

Achieve go-to-market alignment across sales and marketing

Maximize the value and impact of every marketing dollar spent

Gain insider insights to navigate the complex B2B buyer’s journey

Operationalize marketing for systems, processes, and critical hires

When you work with me and a dedicated Marketing Pod to build the market, you will invest less but get a better result than building a team. Our approach saves you wasted cycles on ineffective tactics, helping you focus on what matters most—capturing the attention of the ecosystem and market so that you can become the category leader.

I’ve had the privilege of leading teams that have generated over $500 million in revenue and shareholder value, managing diverse groups of up to 25 people, and producing $29 million per year with a $3 million OPEX budget. My deep tech, software, platform, and SaaS business model experience equips me with the understanding required to guide visionary founders like you to succeed. Let’s collaborate and create a meaningful impact.

Marketing Leadership in Action

Let’s Talk

I can’t wait to make you my next success story. 
Please complete all fields so that we can explore together how best to help your company dominate the market and achieve its full potential.

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LET'S TALK

I can’t wait to make you my next success story. Please complete all fields so that we can explore together how best to help your company dominate the market and achieve its full potential.

By clicking the “Submit” button, you are agreeing to our Terms of Use and Privacy Policy.