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Category Design Drives Markets
If you are not the Category King, winning the market will be much more challenging. Category design is the essential tool to drive any B2B disruptive innovation market.
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One Way for B2B Technology Companies to Think About Getting Short Term Revenue Results
Go-to-market today starts with outlining the sales activities and supporting marketing efforts that you control, and you have high confidence that you’ll get the desired output.
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Improve Marketing Effectiveness With ML
Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
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Why Content Marketing Needs Audio (PART 1/3)
We are on the brink of cognitive overload, and audio has the answer. Despite the steady rise of audio in the world of content marketing, the best is still to come…
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Defining The Audio Marketing Platform (PART 2/3)
For those who don’t know what an audio marketing platform (AMP) is, or how it can benefit your marketing motion, look no further!
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Value-Effort Ratio Proves ROI of Audio Marketing (PART 3/3)
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
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Mindsets Needed for Today’s Marketer
To meet business objectives, marketing must revamp its capabilities. Here are three mindset shifts needed to navigate the changes required to become a modern marketer.
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Marketers: Get Sales Experience
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
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The Two CMO Types
Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they’ll fail.
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The Wartime CMO
The Wartime CMO does not shrink back in times of challenge, instead, they recognize that Wartime is when it’s easiest to leapfrog distracted competitors and take ground away.