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The Startup Founder’s Guide to Negotiate Like a Pro

Gain an edge with negotiation strategies from Harvard, Stanford, Yale & MIT. Learn how to create value, foster collaboration, and reach mutually beneficial deals.
random words related to information technology

Why the Words in Marketing Matter

The words we use matter, and this has never been more true in today's noisy marketing saturated world. In B2B, we must connect with more members of the customer's buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
what a virtual cmo can do for your startup

What A Virtual CMO Can Do For Your Startup

A Virtual CMO can be more than a temporary head of marketing. As a Virtual or Fractional CMO, I am a business strategist and revenue driver. I build marketing teams with a revenue-first mindset.

How B2B Tech Companies Can Get Revenue

Go-to-market today starts with outlining the sales activities and supporting marketing efforts that you control, and you have high confidence that you'll get the desired output.
Improve marketing effectiveness with machine learning

Improve Marketing Effectiveness With ML

Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
content marketing needs audio - unsplash

Why Content Marketing Needs Audio

We are on the brink of cognitive overload, and audio has the answer. Despite the steady rise of audio in the world of content marketing, the best is still to come...
audio marketing platform - unsplash

Defining The Audio Marketing Platform

For those who don’t know what an audio marketing platform (AMP) is, or how it can benefit your marketing motion, look no further!
value effort ratio audio marketing

Value-Effort Ratio & Audio Marketing ROI

Audio marketing is a powerful B2B marketing tool, It allows businesses to engage with a broad audience. Its streamlined metric, the value-effort ratio provides an easy metric for campaign ROI
todays marketer modern marketing mindset mark donnigan

Mindsets Needed for Today’s Marketer

To meet business objectives, marketing must revamp its capabilities. Here are three mindset shifts needed to navigate the changes required to become a modern marketer.

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