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The Startup Founder’s Guide to Negotiate Like a Pro

Gain an edge with negotiation strategies from Harvard, Stanford, Yale & MIT. Learn how to create value, foster collaboration, and reach mutually beneficial deals.
mark donnigan sales experience is essential for a marketer

Marketers: Get Sales Experience

Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it's time for marketers to gain sales skills.
Mark Donnigan The Two CMO Types

You Better Know The CMO Type You Hired

Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they'll fail.
how category design drives markets by mark donnigan

Category Design Drives Markets

If you are not the Category King, winning the market will be much more challenging. Category design is the essential tool to drive any B2B disruptive innovation market.
Being a Wartime CMO Mark Donnigan

Most Startups Need a Wartime CMO

Many marketing leaders come from well entrenched companies with established markets, brands, and products with full PMF. But, CMO's with this background often fail. Startups instead need a Wartime CMO.

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