B2B Marketing
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One Way for B2B Technology Companies to Think About Getting Short Term Revenue Results
- May 22, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
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Go-to-market today starts with outlining the sales activities and supporting marketing efforts that you control, and you have high confidence that you’ll get the desired output.
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Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
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Mindsets Needed for Today’s Marketer
- September 20, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
To meet business objectives, marketing must revamp its capabilities. Here are three mindset shifts needed to navigate the changes required to become a modern marketer.
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Marketers: Get Sales Experience
- August 11, 2020
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
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The Two CMO Types
- July 10, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they’ll fail.
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Category Design Drives Markets
- June 8, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
If you are not the Category King, winning the market will be much more challenging. Category design is the essential tool to drive any B2B disruptive innovation market.
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The Wartime CMO
- May 7, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
The Wartime CMO does not shrink back in times of challenge, instead, they recognize that Wartime is when it’s easiest to leapfrog distracted competitors and take ground away.
