B2B Marketing
The Technology Adoption Curve & PMF (Part 1)
- November 21, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 1 covers Innovators and Early Adopters.
CMO or Chief Business Builder?
- October 26, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The functional role of the CMO has shifted from marketing leader to chief business officer because of the proximity that CMOs have to the customer and the ecosystem.
Understanding The Buyer’s Journey to Achieve Greater B2B Sales Success – Part 1
- October 10, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The B2B buyer’s journey has forever changed. No longer is the vendor in control, yet many marketing teams are still executing the playbook from when sellers controlled the flow of information and even access to critical decision-making criteria.
Understanding The Buyer’s Journey to Achieve Greater B2B Sales Success – Part 2
- October 9, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
No longer is the salesperson the primary source of information in a B2B sales process. This has profoundly changed the way that marketing and sales serve the modern B2B buying journey.
Understanding The Buyer’s Journey to Achieve Greater B2B Sales Success – Part 3
- October 8, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer empowerment is an important key to success in today’s B2B sales process. As the buying committee expands, each member wants to research independently, leading to fewer sales rep engagement and more self-guided discovery.
A Short Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
Capturing Your Market’s Attention With Language That Fits
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
Languaging – Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
What A Virtual CMO Can Do For Your Startup
- July 24, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
A Virtual CMO can be more than a temporary head of marketing while you seek to recruit a permanent leader. As a Virtual CMO, I am a business strategist and revenue driver. I build marketing teams and implement tactics that work, always with a revenue-first mindset.
Demand Generation – What is it and Why it’s Valuable
- July 18, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
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