B2B Marketing
How I Can Work With Early Stage Startups
- February 24, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
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I work with companies at all stages, but frequently those that need me most, I cannot assist due to budget or availability. Now, I have a solution for early-stage founders needing help to build the marketing or GTM.
The Technology Adoption Curve & PMF – Part 1
- January 4, 2023
- Posted by: Mark Donnigan
- Category: B2B Marketing
Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 1 covers Innovators and Early Adopters.
The Technology Adoption Curve & PMF – Part 2
- January 3, 2023
- Posted by: Mark Donnigan
- Category: B2B Marketing
Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 2 covers the mass market.
CMO or Chief Business Builder?
- October 26, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The functional role of the CMO has shifted from marketing leader to chief business officer because of the proximity that CMOs have to the customer and the ecosystem.
Understanding The Buyer’s Journey For B2B Sales Success – Part 1
- October 10, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The B2B buyer’s journey has forever changed. No longer is the vendor in control, yet many marketing teams are still executing the playbook from when sellers controlled the flow of information and even access to critical decision-making criteria.
Understanding The Buyer’s Journey For Greater B2B Sales Success – Part 2
- October 9, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
No longer is the salesperson the primary source of information in a B2B sales process. This has profoundly changed the way that marketing and sales serve the modern B2B buying journey.
Understanding The Buyer’s Journey For Greater B2B Sales Success – Part 3
- October 8, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer empowerment is an important key to success in today’s B2B sales process. As the buying committee expands, each member wants to research independently, leading to fewer sales rep engagement and more self-guided discovery.
A Short Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
Capturing Your Market’s Attention With Language That Fits
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
Languaging – Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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