How I Grow Companies
If you are a technical founder, and you have a tremendous opportunity for growth, but the attention you placed on engineering your product has not yielded the revenue results you expected, I have a solution.
I work as a virtual CMO and startup business consultant. Through my revenue-centered go-to-market framework, I help founding teams structure their marketing and sales efforts so that they can scale their growth.
Using my four-pillar framework (the Demand Generation flywheel), I execute a proven set of activities and strategies that are highly effective to capture attention, educate, engage, and convert your highest-value prospects.
Take Bold Action
The classic MBA marketing playbook won't create the business outcome you are seeking. What worked yesterday won't work today. Companies willing to break away from the familiar, will be in the best place to win.
Define & Own the Category
We are in a winner take all business environment where you cannot afford to be anything but the Category King. The company that establishes itself as the Category King, will take up to 76% of the revenue from the entire category.
Marketing Drives Revenue
Always associate marketing motions to revenue. With intelligent demand generation marketing, brand perception is strengthened. Without a coupling of revenue generation to the marketing effort, brand marketing cannot drive a sufficient level of sales activation.
Message to Market Fit
Success depends on having the proper message to market fit. Buyers do not want to hear feature-speak. Our job is to tell them what we can do for them by leading with the problem and positioning the product as the obvious solution. This is the secret to winning marketing today.
Small marketing teams win
Be super efficient with resources. Small ninja class marketing teams led by a leader who is a doer and able to adapt to the needs of the market today will beat large teams every time.
Marketing Serves Sales
Marketing must serve the sales team first first. Sales and marketing win together and lose together. It is the job of marketing to be the rocket fuel that accelerates the sales motion.
All marketing is demand generation. I believe in the value of branding but have found that in most B2B marketplaces and for many technology-centric firms, the cost and time required to build a brand do not support investor expectations of growing users and revenue.
The buying process is highly fragmented, with buyers and industry cohorts self-organizing to go around vendors, and with so much noise in the ecosystem, publishing high-quality content that leads to education and a clear statement of the problem and the solution that you deliver is the most sustainable way to capture your target buyers attention and create engagement that will lead to a sale.
The pace of technological innovation and business/market disruption is so high today that we are all in uncharted waters. Nothing makes sense, yet many companies continue executing the same “tried and true” marketing playbook. This is not how to build a legendary company. Now is the perfect opportunity for aggressive CEOs and business leaders to play bigger and take ground in the market.
If you are about to launch your metaverse or streaming video technology platform or product but worry that the marketing or go-to-market plan is not ready or that what you are doing is not working as it should be, I can help.
I am a startup marketing consultant, and I help technical founders scale up their marketing and GTM (go-to-market) impact so that they can grow sustainably and meet the market opportunity. I do this as an entrepreneurial-driven value creator and market maker with 20 years of success at startup and growth-stage companies backed by some of the largest VC firms.
As a marketing leader and business builder, I create go-to-market strategies, marketing frameworks, and SaaS / PLG / Sales Led effective motions. The advantage of working with me – having been there and done it – is that I can save you wasted cycles pursuing the wrong strategy, plan, and tactics.
I work cross-functionally and have verifiable success, building, leading, and mentoring sales and business development teams that have generated more than $500mm in revenue and shareholder value.
My ability to impact your company on day one comes from my professional experience as a marketer and sales leader who is an ecosystem domain expert.
In video streaming and WebRTC interactive video, I have command of the powerlines, key relationships, and critical constituents so that any company building a video technology, platform, or needing to establish themselves further, can do so in the fastest and strongest way possible.
I believe that marketing has one primary job – to drive revenue – and thus, building a category is job #1 for success, and it is the cornerstone of my approach.
My B2B marketing experience includes building, leading, and mentoring high-performance teams that execute product marketing, demand generation, content – product – brand marketing, PR, digital, and events.
I have extensive working experience with recurring and perpetual software licensing, SaaS, subscription, and physical product/hardware wholesale and distribution business models.
My video domain expertise and ecosystem knowledge include the full video encoding and OTT streaming stack – video codecs, transcoding, ad tech, distribution, WebRTC, live, and VOD streaming. Applications include WebRTC, Cloud Gaming, Metaverse, social network, and premium M&E streaming.
I have professional experience working in Israel, Taiwan, China, Western Europe, the UK, and Brazil.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
Get High Impact Marketing Results Today
If you believe in marketing and would like to work with a proven leader who can hit the ground running and get you the results you want, let’s talk.