Since the days where sales and marketing began, they’ve been viewed as two entirely separate entities. But why keep them separate, after all? Hear my thoughts on this interview with the Startup Junkies.

Establishing an effective go-to-market strategy is critical for the success of every startup company. In this insightful interview on the MarTech Podcast, I share the exact four-step process to follow.

When it comes to marketing, most would argue that all marketing is target marketing. But what does it mean to target a very niche market where the buying committee influencers are not easily known up front. This was a major topic that we covered in this interview.

To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.