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Sales and Marketing Go Together Like PB&J
- December 22, 2020
- Posted by: Mark Donnigan
- Categories:
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Since the days where sales and marketing began, they’ve been viewed as two entirely separate entities. But why keep them separate, after all? Hear my thoughts on this interview with the Startup Junkies.
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6 KPIs Every CMO Should Report in the C-Suite
- November 12, 2020
- Posted by: Mark Donnigan
- Categories:
Whether you’re a newly appointed CMO or an emerging marketing leader, there are specific KPIs that need to be understood and reported to the C-Suite.
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When Marketing and Sales Work Better Together
- November 9, 2020
- Posted by: Mark Donnigan
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Go-To-Market Growth Process for a Startup
- October 8, 2020
- Posted by: Mark Donnigan
- Categories:
Establishing an effective go-to-market strategy is critical for the success of every startup company. In this insightful interview on the MarTech Podcast, I share the exact four-step process to follow.
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How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
- Categories:
The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
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Marketing To a Very Targeted Market
- March 20, 2020
- Posted by: Mark Donnigan
- Categories:
When it comes to marketing, most would argue that all marketing is target marketing. But what does it mean to target a very niche market where the buying committee influencers are not easily known up front. This was a major topic that we covered in this interview.
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Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
- Categories:
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
