The Startup Founders Marketing Playbook
- March 11, 2021
- Posted by: Mark Donnigan
- Categories:
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B2B marketing success requires a framework that supports how buyers buy today, the hard part is creating a structure that actually works.
What Is Go To Market Engineering?
- March 1, 2021
- Posted by: Mark Donnigan
- Categories:
In this interview, I share my thoughts with Bill Cushard from the Helping Sells Radio Podcast on what go to market engineering is and how to successfully implement into your team, whatever the size.
Successful Marketers Know Their Buyer’s Journey
- February 26, 2021
- Posted by: Mark Donnigan
- Categories:
It’s not only about the next meeting, but knowing the exact process (buyer’s journey) that the buyer will follow.
Making Your First Marketing Hire
- February 10, 2021
- Posted by: Mark Donnigan
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Find someone who was close to the plan in a larger marketing team who’s hungry to grow their career and make an impact.
Marketing And Today’s B2B Buyer’s Journey
- January 26, 2021
- Posted by: Mark Donnigan
- Categories:
For success, sales and marketing professionals must understand the problem that the buyer needs a solution to and then who the ultimate beneficiary is.
Sales and Marketing Go Together Like PB&J
- December 22, 2020
- Posted by: Mark Donnigan
- Categories:
Since the days where sales and marketing began, they’ve been viewed as two entirely separate entities. But why keep them separate, after all? Hear my thoughts on this interview with the Startup Junkies.
6 KPIs Every CMO Should Report in the C-Suite
- November 12, 2020
- Posted by: Mark Donnigan
- Categories:
Whether you’re a newly appointed CMO or an emerging marketing leader, there are specific KPIs that need to be understood and reported to the C-Suite.
When Marketing and Sales Work Better Together
- November 9, 2020
- Posted by: Mark Donnigan
- Categories:
Marketers must understand the sales process because it is not possible to really message or communicate with your buyer if you don’t understand how they think.
Go-To-Market Growth Process for a Startup
- October 8, 2020
- Posted by: Mark Donnigan
- Categories:
Establishing an effective go-to-market strategy is critical for the success of every startup company. In this insightful interview on the MarTech Podcast, I share the exact four-step process to follow.
How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
- Categories:
The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
