Knowing the Ecosystem Is Everything: Advice for Hiring a CMO
- September 24, 2021
- Posted by: Mark Donnigan
- Categories:
No CommentsIt’s all about the partnership: How CEO-CMO collaboration can transform your marketing strategy.
‘Jobs To Be Done’ as a Demand-Gen Driver
- September 1, 2021
- Posted by: Mark Donnigan
- Categories:
Using the “jobs-to-be-done” framework is the surest way to improve demand generation activity.
The Startup Founders Marketing Playbook
- March 11, 2021
- Posted by: Mark Donnigan
- Categories:
B2B marketing success requires a framework that supports how buyers buy today, the hard part is creating a structure that actually works.
What Is Go To Market Engineering?
- March 1, 2021
- Posted by: Mark Donnigan
- Categories:
In this interview, I share my thoughts with Bill Cushard from the Helping Sells Radio Podcast on what go to market engineering is and how to successfully implement into your team, whatever the size.
Successful Marketers Know Their Buyer’s Journey
- February 26, 2021
- Posted by: Mark Donnigan
- Categories:
It’s not only about the next meeting, but knowing the exact process (buyer’s journey) that the buyer will follow.
Making Your First Marketing Hire
- February 10, 2021
- Posted by: Mark Donnigan
- Categories:
Find someone who was close to the plan in a larger marketing team who’s hungry to grow their career and make an impact.
Marketing And Today’s B2B Buyer’s Journey
- January 26, 2021
- Posted by: Mark Donnigan
- Categories:
For success, sales and marketing professionals must understand the problem that the buyer needs a solution to and then who the ultimate beneficiary is.
Sales and Marketing Go Together Like PB&J
- December 22, 2020
- Posted by: Mark Donnigan
- Categories:
Since the days where sales and marketing began, they’ve been viewed as two entirely separate entities. But why keep them separate, after all? Hear my thoughts on this interview with the Startup Junkies.
6 KPIs Every CMO Should Report in the C-Suite
- November 12, 2020
- Posted by: Mark Donnigan
- Categories:
Whether you’re a newly appointed CMO or an emerging marketing leader, there are specific KPIs that need to be understood and reported to the C-Suite.
When Marketing and Sales Work Better Together
- November 9, 2020
- Posted by: Mark Donnigan
- Categories:
Marketers must understand the sales process because it is not possible to really message or communicate with your buyer if you don’t understand how they think.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
