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6 KPIs Every CMO Should Report in the C-Suite
- November 12, 2020
- Posted by: Mark Donnigan
- Categories:
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Whether you’re a newly appointed CMO or an emerging marketing leader, there are specific KPIs that need to be understood and reported to the C-Suite.
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When Marketing and Sales Work Better Together
- November 9, 2020
- Posted by: Mark Donnigan
- Categories:
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Go-To-Market Growth Process for a Startup
- October 8, 2020
- Posted by: Mark Donnigan
- Categories:
Establishing an effective go-to-market strategy is critical for the success of every startup company. In this insightful interview on the MarTech Podcast, I share the exact four-step process to follow.
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How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
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The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
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Marketing To a Very Targeted Market
- March 20, 2020
- Posted by: Mark Donnigan
- Categories:
When it comes to marketing, most would argue that all marketing is target marketing. But what does it mean to target a very niche market where the buying committee influencers are not easily known up front. This was a major topic that we covered in this interview.
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Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
- Categories:
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
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