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6 KPIs Every CMO Should Report in the C-Suite
- November 12, 2020
- Posted by: Mark Donnigan
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No CommentsWhether you’re a newly appointed CMO or an emerging marketing leader, there are specific KPIs that need to be understood and reported to the C-Suite.
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When Marketing and Sales Work Better Together
- November 9, 2020
- Posted by: Mark Donnigan
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Go-To-Market Growth Process for a Startup
- October 8, 2020
- Posted by: Mark Donnigan
- Categories:
Establishing an effective go-to-market strategy is critical for the success of every startup company. In this insightful interview on the MarTech Podcast, I share the exact four-step process to follow.
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How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
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The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
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Marketing To a Very Targeted Market
- March 20, 2020
- Posted by: Mark Donnigan
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When it comes to marketing, most would argue that all marketing is target marketing. But what does it mean to target a very niche market where the buying committee influencers are not easily known up front. This was a major topic that we covered in this interview.
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Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
- Categories:
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
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The time is now for legendary marketing. Let's talk.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.
