Marketing To a Very Targeted Market
- March 20, 2020
- Posted by: Mark Donnigan
- Categories:
No CommentsWhen it comes to marketing, most would argue that all marketing is target marketing. But what does it mean to target a very niche market where the buying committee influencers are not easily known up front. This was a major topic that we covered in this interview.
Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
- Categories:
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
