Scale Your Marketing To Win​

Ultra efficient marketing execution is required to meet buyers in their decision process.

To scale marketing and win, you need to address the incredible complexity buyers face today. With more information available online, buyers can easily gather insights and self-educate, leaving fewer opportunities for sellers to influence purchasing decisions directly.

As a virtual CMO leading your Marketing Pod, I will empower you to win by designing highly effective processes for non-linear buying journeys. B2B buyers and influencers engage in “looping,” revisiting the six primary jobs of the buying committee multiple times. My Marketing Pods navigate the complex process of creating the right content for every step of your buyer’s journey.

Startups must address the complexity buyers face today. With more information available, buyers can easily gather insights and self-educate, leaving fewer opportunities for sellers to influence purchasing decisions directly.

Gartner reveals that B2B buyers spend just 17% of their total buying activity time meeting with suppliers. Considering they likely meet with two to three suppliers, your company has only 5% of their time to influence the decision. With six to ten decision-makers involved, each bringing four to five pieces of information, it’s no wonder that over 75% of B2B buyers describe their latest purchase process as difficult.

How I Scale Tech Startups

Drive Revenue

I drive revenue with marketing tactics that work now. Marketing Pods create content and campaigns to perfectly intersect with todays B2B buyer's journey.

Grow Demand

By being different you will standout from the companies all saying the same things. Marketing Pods build strong categories that generate demand.

Build Markets

I build markets by combining winning strategies and tactics. Marketing Pods deliver the expertise to develop and execute winning go-to-market plans.

The CMO’s role today is to design and lead business strategy and creative engagement, ensuring the company builds a category and dominates as the de facto leader.

Mark Donnigan

President, Growth Stage Marketing

B2B Marketing Pillars

Resolve Market Problems

Customers buy solutions to problems. I focus on problem-solving categories, not features. I define the problem your product solves in the context of a carefully named category. The Marketing Pod designs the perfect message-to-problem match for companies like yours. By articulating the problem better than the customers themselves, we position your company as the clear choice in your market.

Generate Demand

Real demand generation happens when you’ve built a category, and the market sees you as the default choice. As a Category King, the industry must explain to prospects how they’re better/cheaper/faster than you before they can discuss their advantages. I lead Marketing Pods that build robust demand-generation engines. We’re focused on expanding your market motion and ensuring your company remains consistently top-of-mind for buyers.

Scale Your Category

Product marketing and category creation are foundations for demand generation. Category design is the critical first step to becoming a Category King, commanding up to 76% of the market. I guide you through this process, helping you define and dominate your category. The Marketing Pod enhances B2B sales by delivering relevant information across the entire ecosystem, effectively scaling your category and expanding your market presence.

Align Marketing with Sales

A linear supplier-centric funnel can’t reveal where customers struggle to close. Customers use digital and in-person channels nearly equally, so marketing and sales must be closely aligned. I reframe the “problem” to find the right solution, helping companies achieve goals and revenue. Meanwhile, the Marketing Pod ensures seamless growth and an enhanced customer experience by fostering robust collaboration across departments.

Let’s Talk

I can’t wait to make you my next success story. 
Please complete all fields so that we can explore together how best to help your company dominate the market and achieve its full potential.

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LET'S TALK

I can’t wait to make you my next success story. Please complete all fields so that we can explore together how best to help your company dominate the market and achieve its full potential.

By clicking the “Submit” button, you are agreeing to our Terms of Use and Privacy Policy.