Gina Kennedy Administrator
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
What A Virtual CMO Can Do For Your Startup
A Virtual CMO can be more than a temporary head of marketing while you seek to recruit a permanent leader. As a Virtual CMO, I am a business strategist and revenue driver. I build marketing teams and implement tactics that work, always with a revenue-first mindset.
July 24, 2022
The Technology Adoption Curve & PMF (Part 1)
Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 1 covers Innovators and Early Adopters.
November 21, 2022
CMO or Chief Business Builder?
The functional role of the CMO has shifted from marketing leader to chief business officer because of the proximity that CMOs have to the customer and the ecosystem.
October 26, 2022
contact details
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I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
