Early Stage Marketing
- April 14, 2020
- Posted by: Mark Donnigan
You are a technical founder, and you have a tremendous opportunity for growth. You need a go-to-market engineer who can build the playbook that will launch your product into the market successfully.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.