Category Design
A New Strategy That Replaces The Old Sales Tactics
- August 10, 2022
- Posted by: Mark Donnigan
- Categories:
No CommentsIn a world where buyers no longer need us to guide them through the sales process, building a community is the best marketing strategy for the modern age.
Building Credibility and Rapport in the Digital Age
- August 3, 2022
- Posted by: Mark Donnigan
- Categories:
In a new digital landscape where buyers have more information, it’s essential for CMOs to build and improve their credibility to establish themselves as trusted expert.
Engineering Your Go-to-Market Strategy for How Buyers Buy Today
- July 7, 2022
- Posted by: Mark Donnigan
- Categories:
The buyer’s journey has changed, but, not all B2B marketers are adapting. This is how to engineer an effective Go-To-Market to reach today’s buyers.
Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
- Categories:
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
