Becoming a Category King
- March 5, 2020
- Posted by: Mark Donnigan
To win today, you must be the category leader – king or queen – any less means you’ll be picking up scraps. In this interview, I share the concept of category design and why every business should build a category.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.