Executive Leadership
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Knowing the Ecosystem Is Everything: Advice for Hiring a CMO
- September 24, 2021
- Posted by: Mark Donnigan
- Categories:
No CommentsIt’s all about the partnership: How CEO-CMO collaboration can transform your marketing strategy.
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How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
- Categories:
The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
The time is now for legendary marketing. Let's talk.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.
