Executive Leadership
A New Strategy That Replaces The Old Sales Tactics
- August 10, 2022
- Posted by: Mark Donnigan
- Categories:
No CommentsIn a world where buyers no longer need us to guide them through the sales process, building a community is the best marketing strategy for the modern age.
Become a Vital Resource as a CMO With These 5 Crucial Traits
- July 15, 2022
- Posted by: Mark Donnigan
- Categories:
Those in the CMO position don’t often last — but why? Learn the five traits every effective CMO should have to stand out and blow profits out of the water.
Knowing the Ecosystem Is Everything: Advice for Hiring a CMO
- September 24, 2021
- Posted by: Mark Donnigan
- Categories:
It’s all about the partnership: How CEO-CMO collaboration can transform your marketing strategy.
How To Be Relevant To The Objectives Of The Company As A CMO
- October 1, 2020
- Posted by: Mark Donnigan
- Categories:
The CMO is one of the shortest tenured slots in the c-suite. And it’s often due to a lack of alignment. In this podcast interview, you will hear me speak about how marketing can (and should) work cross-functionally between sales and product.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
