Go-To-Market
Building a Community Around Your B2B Marketing Strategy
- August 15, 2022
- Posted by: Mark Donnigan
- Categories:
No CommentsIn a B2B marketing landscape where the buyer is in control, building a valuable community around your company will lead to business success.
A New Strategy That Replaces The Old Sales Tactics
- August 10, 2022
- Posted by: Mark Donnigan
- Categories:
In a world where buyers no longer need us to guide them through the sales process, building a community is the best marketing strategy for the modern age.
How to Convert Marketing From A Cost Center To A Business Engine
- August 1, 2022
- Posted by: Mark Donnigan
- Categories:
A successful marketer is more than just a creative. With today’s fragmented buyer journey, CMOs must possess business skills to be strategic partners to the CEO.
Engineering Your Go-to-Market Strategy for How Buyers Buy Today
- July 7, 2022
- Posted by: Mark Donnigan
- Categories:
The buyer’s journey has changed, but, not all B2B marketers are adapting. This is how to engineer an effective Go-To-Market to reach today’s buyers.
B2B Marketing (As We Know It) Is Dead — Here’s What Works Today
- January 20, 2022
- Posted by: Mark Donnigan
- Categories:
Dark social interactions help growing companies build their brands and influence the buyer’s journey.
Buyers Hold The Power & Here’s What That Means For You
- November 22, 2021
- Posted by: Mark Donnigan
- Categories:
As customers are doing their own research, they no longer need us. Building credibility is key to driving revenue.
Knowing the Ecosystem Is Everything: Advice for Hiring a CMO
- September 24, 2021
- Posted by: Mark Donnigan
- Categories:
It’s all about the partnership: How CEO-CMO collaboration can transform your marketing strategy.
‘Jobs To Be Done’ as a Demand-Gen Driver
- September 1, 2021
- Posted by: Mark Donnigan
- Categories:
Using the “jobs-to-be-done” framework is the surest way to improve demand generation activity.
What Is Go To Market Engineering?
- March 1, 2021
- Posted by: Mark Donnigan
- Categories:
In this interview, I share my thoughts with Bill Cushard from the Helping Sells Radio Podcast on what go to market engineering is and how to successfully implement into your team, whatever the size.
Marketing And Today’s B2B Buyer’s Journey
- January 26, 2021
- Posted by: Mark Donnigan
- Categories:
For success, sales and marketing professionals must understand the problem that the buyer needs a solution to and then who the ultimate beneficiary is.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
