Go-To-Market
A New Approach to B2B Tech Sales
- September 17, 2023
- Posted by: Mark Donnigan
- Categories:
No Comments
A customer-centric approach in B2B tech sales prioritizes understanding client needs, building authentic relationships, and bringing a personal touch to marketing instead of relying solely on traditional methods.
Building a Community Around Your B2B Marketing Strategy
- August 15, 2022
- Posted by: Mark Donnigan
- Categories:
In a B2B marketing landscape where the buyer is in control, building a valuable community around your company will lead to business success.
A New Strategy That Replaces The Old Sales Tactics
- August 10, 2022
- Posted by: Mark Donnigan
- Categories:
In a world where buyers no longer need us to guide them through the sales process, building a community is the best marketing strategy for the modern age.
How to Convert Marketing From A Cost Center To A Business Engine
- August 1, 2022
- Posted by: Mark Donnigan
- Categories:
A successful marketer is more than just a creative. With today’s fragmented B2B buyer’s journey, CMOs must possess business skills to be strategic partners to the CEO.
Engineering Your Go-to-Market Strategy for How Buyers Buy Today
- July 7, 2022
- Posted by: Mark Donnigan
- Categories:
The buyer’s journey has changed, but, not all B2B marketers are adapting. This is how to engineer an effective Go-To-Market to reach today’s buyers.
B2B Marketing (As We Know It) Is Dead — Here’s What Works Today
- January 20, 2022
- Posted by: Mark Donnigan
- Categories:
Dark social interactions help growing companies build their brands and influence the buyer’s journey.
Buyers Hold The Power & Here’s What That Means For You
- November 22, 2021
- Posted by: Mark Donnigan
- Categories:
As customers are doing their own research, they no longer need us. Building credibility is key to driving revenue.
Knowing the Ecosystem Is Everything: Advice for Hiring a CMO
- September 24, 2021
- Posted by: Mark Donnigan
- Categories:
It’s all about the partnership: How CEO-CMO collaboration can transform your marketing strategy.
‘Jobs To Be Done’ as a Demand-Gen Driver
- September 1, 2021
- Posted by: Mark Donnigan
- Categories:
Using the “jobs-to-be-done” framework is the surest way to improve demand generation activity.
What Is Go To Market Engineering?
- March 1, 2021
- Posted by: Mark Donnigan
- Categories:
In this interview, I share my thoughts with Bill Cushard from the Helping Sells Radio Podcast on what go to market engineering is and how to successfully implement into your team, whatever the size.
- 1
- 2
