category design

The Two CMO Types
- July 10, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they’ll fail.

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Category Design Drives Markets
- June 8, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
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If you are not the Category King, winning the market will be much more challenging. Category design is the essential tool to drive any B2B disruptive innovation market.

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The Wartime CMO
- May 7, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
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The Wartime CMO does not shrink back in times of challenge, instead, they recognize that Wartime is when it’s easiest to leapfrog distracted competitors and take ground away.

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The time is now for legendary marketing. Let's talk.

Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.

Sharon Carmel

CEO & Founder, Beamr

category design

The Two CMO Types

Category Design Drives Markets

The Wartime CMO

The time is now for legendary marketing. Let's talk.

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