CMO
What A Virtual CMO Can Do For Your Startup
- July 24, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
No CommentsA Virtual CMO can be more than a temporary head of marketing. As a Virtual or Fractional CMO, I am a business strategist and revenue driver. I build marketing teams with a revenue-first mindset.
Mindsets Needed for Today’s Marketer
- September 20, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
To meet business objectives, marketing must revamp its capabilities. Here are three mindset shifts needed to navigate the changes required to become a modern marketer.
You Better Know The CMO Type You Hired
- July 10, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they’ll fail.
Most Startups Need a Wartime CMO
- May 7, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
Many marketing leaders come from well entrenched companies with established markets, brands, and products with full PMF. But, CMO’s with this background often fail. Startups instead need a Wartime CMO.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
