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Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
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Language That Captures Your Market’s Attention
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Languaging is the marketers tool that enables them to reach their audience so that a desired result is triggered. Too much marketing is based on comparison when it’s different that our prospects respond to. Avoid better/faster/cheaper language…
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Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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The time is now for legendary marketing. Let's talk.

I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.

Abdul Rehman

CEO & Co-Founder, SSIMWAVE

community

Guide to Overcoming Buyer Resistance

Language That Captures Your Market’s Attention

Why the Words You Use Matter in Marketing

The time is now for legendary marketing. Let's talk.

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