content marketing

Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
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Language That Captures Your Market’s Attention
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Languaging is the marketers tool that enables them to reach their audience so that a desired result is triggered. Too much marketing is based on comparison when it’s different that our prospects respond to. Avoid better/faster/cheaper language…
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Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
No Comments
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
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Why Content Marketing Needs Audio
- December 10, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
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We are on the brink of cognitive overload, and audio has the answer. Despite the steady rise of audio in the world of content marketing, the best is still to come…
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Defining The Audio Marketing Platform
- December 8, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
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For those who don’t know what an audio marketing platform (AMP) is, or how it can benefit your marketing motion, look no further!
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Value-Effort Ratio Proves ROI of Audio Marketing
- December 6, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
No Comments
Audio marketing is a powerful B2B marketing tool, It allows businesses to engage with a broad audience. Its streamlined metric, the value-effort ratio provides an easy metric for campaign ROI
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The time is now for legendary marketing. Let's talk.

I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.

Abdul Rehman

CEO & Co-Founder, SSIMWAVE

content marketing

Guide to Overcoming Buyer Resistance

Language That Captures Your Market’s Attention

Why the Words You Use Matter in Marketing

Improve Marketing Effectiveness With ML

Why Content Marketing Needs Audio

Defining The Audio Marketing Platform

Value-Effort Ratio Proves ROI of Audio Marketing

The time is now for legendary marketing. Let's talk.

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