content marketing
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A Short Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
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Capturing Your Market’s Attention With Language That Fits
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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Languaging – Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
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Why Content Marketing Needs Audio (PART 1/3)
- December 10, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
We are on the brink of cognitive overload, and audio has the answer. Despite the steady rise of audio in the world of content marketing, the best is still to come…
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Defining The Audio Marketing Platform (PART 2/3)
- December 8, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
For those who don’t know what an audio marketing platform (AMP) is, or how it can benefit your marketing motion, look no further!
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Value-Effort Ratio Proves ROI of Audio Marketing (PART 3/3)
- December 6, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
