content marketing
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Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
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Why Content Marketing Needs Audio (PART 1/3)
- December 10, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
We are on the brink of cognitive overload, and audio has the answer. Despite the steady rise of audio in the world of content marketing, the best is still to come…
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Defining The Audio Marketing Platform (PART 2/3)
- December 8, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
For those who don’t know what an audio marketing platform (AMP) is, or how it can benefit your marketing motion, look no further!
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Value-Effort Ratio Proves ROI of Audio Marketing (PART 3/3)
- December 6, 2020
- Posted by: Mark Donnigan
- Category: Audio Marketing Platform
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
