go-to-market
What A Virtual CMO Can Do For Your Startup
- July 24, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
No CommentsA Virtual CMO can be more than a temporary head of marketing. As a Virtual or Fractional CMO, I am a business strategist and revenue driver. I build marketing teams with a revenue-first mindset.
How B2B Tech Companies Can Get Revenue
- May 22, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Go-to-market today starts with outlining the sales activities and supporting marketing efforts that you control, and you have high confidence that you’ll get the desired output.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
