marketing
The Latest Trends In ABM: 2024 Guide for B2B Sales Organizations
- October 8, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
No CommentsImplementing ABM doesn’t have to be so difficult. Learn practical solutions to overcome challenges and ensure a smooth implementation process for optimal results so that you can drive growth in 2024.
Crossing the Chasm: A Startup’s Guide to Winning the Mass Market
- October 5, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Dive deep into how technology adoption works with Geoffrey Moore’s pivotal theories, and discover how to navigate the chasm. Startup founders must become adept at crossing the chasm to win the mass market.
Crossing the Chasm: A Startup’s Guide to Winning the Mass Market – Part 2
- October 4, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Key strategies for startups to cross the chasm, from focusing on a niche segment to leveraging educational content and customer support. Learn how to build trust with pragmatists and win the mass market.
How To Overcome Common ABM Challenges
- August 29, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Implementing ABM doesn’t have to be so difficult. Learn practical solutions to overcome challenges and ensure a smooth implementation process for optimal results.
Successful ABM Case Studies
- August 29, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Gain valuable insights from real-life examples of successful ABM case studies. Discover proven strategies to enhance your B2B marketing so that you can achieve the business success and objectives you desire.
A Simple Guide to ABM Best Practices in 2023
- August 3, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Account-Based Marketing is easy to understand and implement when you have an instruction guide. Get the insights that are working in 2023 for B2B tech companies selling long sales cycle software and solutions.
Measuring Success: Metrics for ABM Campaigns
- August 2, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Learn about the role of metrics in Account-Based Marketing and explore the most valuable metrics to improve engagement, conversion, and revenue optimization to enhance your campaign strategy.
Navigating Multi-Channel Engagement
- August 2, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Optimize your B2B account engagement through a multi-channel ABM approach. Explore impactful touchpoints and gain insights into crafting successful marketing campaigns that will convert, step by step.
Maximize ABM ROI with Target Account Lists
- July 21, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Elevate your marketing strategy with ABM and discover the potential of a well-defined target account list. Follow the guide to create target account lists for maximum B2B sales results.
ABM Tactics for Creating Personalized Content
- July 21, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Learn how to create personalized content for ABM and its distinction from traditional marketing content. Explore successful examples and tactics for effective, targeted engagement.
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I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
