marketing
ABM Success Stories and Key Benefits
- May 27, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
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ABM is popular in B2B marketing for its personalized approach and higher ROI. Case studies show improved sales alignment, increased visibility, enhanced targeting, and higher conversion rates as benefits.
Intro to Account-Based Marketing for Startups
- May 17, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Account-Based Marketing is often discussed as an important strategy for B2B technology companies, but it’s not often understood and rarely executed well. This intro to ABM also serves as a quick start guide.
Key Insights for Becoming a Category King
- April 5, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Category design is the surest way to set your tech startup apart. The concept of a category king is not new, yet there is so much information out there that knowing what to do about it can be challenging.
How I Can Work With Early Stage Startups
- February 24, 2023
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
I work with companies at all stages, but frequently those that need me most, I cannot assist due to budget or availability. Now, I have a solution for early-stage founders needing help to build the marketing or GTM.
The Technology Adoption Curve & PMF – Part 1
- January 4, 2023
- Posted by: Mark Donnigan
- Category: B2B Marketing
Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 1 covers Innovators and Early Adopters.
The Technology Adoption Curve & PMF – Part 2
- January 3, 2023
- Posted by: Mark Donnigan
- Category: B2B Marketing
Marketing that supports where your product is on the technology adoption curve is crucial for success in B2B tech markets. Part 2 covers the mass market.
CMO or Chief Business Builder?
- October 26, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The functional role of the CMO has shifted from marketing leader to chief business officer because of the proximity that CMOs have to the customer and the ecosystem.
Understanding The Buyer’s Journey – Part 1
- October 10, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The B2B buyer’s journey has forever changed. No longer is the vendor in control, yet many marketing teams are still executing the playbook from when sellers controlled the flow of information and even access to critical decision-making criteria.
Understanding The Buyer’s Journey – Part 2
- October 9, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
No longer is the salesperson the primary source of information in a B2B sales process. This has profoundly changed the way that marketing and sales serve the modern B2B buying journey.
Understanding The Buyer’s Journey – Part 3
- October 8, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
Buyer empowerment is an important key to success in today’s B2B sales process. As the buying committee expands, each member wants to research independently, leading to fewer sales rep engagement and more self-guided discovery.
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