sales
Demand Gen – What It Is and Why You Need
- July 18, 2022
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
No CommentsDemand generation strategically boosts product awareness and interest, aiming to create qualified leads. It’s a B2B Marketing framework that will drive your startup to achieve success in its sales goals.
Marketers: Get Sales Experience
- August 11, 2020
- Posted by: Mark Donnigan
- Categories: B2B Marketing, B2B Sales
Marketing and sales are now overlapping with business leaders reference marketing and demand generation as the same, meaning it’s time for marketers to gain sales skills.
The time is now for legendary marketing. Let's talk.
I knew that Mark could help us based on his background and high standing in the video streaming ecosystem, but I was not prepared for the depth of his contribution. Working closely with our marketing and sales leadership, Mark expertly guided us in creating a new category called ‘Video Experience Automation Platform.’ This was a missing component to our previous efforts where we strived to clearly define how what we did was different and, better. As a scientist and technologist, it is rare to find a business and marketing leader with the command of a market and technology, which is why I can recommend Mark highly.
