strategy
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A Short Guide to Overcoming Buyer Resistance
- September 14, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
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Buyer resistance is real, but there is a way to overcome it confidently by understanding the values and motivations that drive your customers so that you can create messaging that will help connect with them and reach your revenue objectives.
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Capturing Your Market’s Attention With Language That Fits
- August 31, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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Languaging – Why the Words You Use Matter in Marketing
- August 25, 2022
- Posted by: Mark Donnigan
- Category: B2B Marketing
The words we use matter, and this has never been more true in today’s noisy marketing saturated world. In B2B, we must connect with more members of the customer’s buying committee than ever before, all of who have unique needs/wants. Languaging is a critical art for marketers to master.
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Mindsets Needed for Today’s Marketer
- September 20, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
To meet business objectives, marketing must revamp its capabilities. Here are three mindset shifts needed to navigate the changes required to become a modern marketer.
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The Two CMO Types
- July 10, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
Hire the wrong type of CMO for your business objectives, and it won’t matter how impressive an education, logos on their CV, or years of experience that they have, they’ll fail.
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The Wartime CMO
- May 7, 2020
- Posted by: Mark Donnigan
- Category: B2B Marketing
The Wartime CMO does not shrink back in times of challenge, instead, they recognize that Wartime is when it’s easiest to leapfrog distracted competitors and take ground away.
