Improve Marketing Effectiveness With ML
- April 6, 2021
- Posted by: Mark Donnigan
- Category: B2B Marketing
Uplift Modeling is a powerful tool available to B2B marketers that can improve campaign performance and ROI while turbocharging ABM marketing effectiveness.
Mark’s contribution as head of marketing was foundational to our success. He gave Beamr a presence and impact in the market that provided the trust and exposure we needed to win business. Mark is creative, resourceful, a doer, and he knows how to lead a team to get the most impact. Mark’s cross-functional approach working with our head of sales and head of product ensured that we had brand, PR, and messaging unity across all our go-to-market.